Our 2020 Wellness Trend Report is here!
It seems unreal to be publishing this cornerstone report, as 2020 has been the most anticipated year of this Millenium! The wellness industry grew immensely in the last decade. According to the Global Wellness Institute, the wellness sector in the US grew to an all-time high of 4.5 trillion dollars in 2018 with a forecasted growth of 6.4% annually. The wellness sector has grown nearly twice as fast as global economic growth. Read the full report here.
We mention the numbers to help put our 2020 Wellness Trend predictions into perspective.
Access to wellness goods, services and education have never been higher! As a collective, our attitudes and willingness to invest in health and wellness have expanded and grown with the economy. However, in these modern times, health disrupters are abundant in our lifestyles.
As a result, public health concerns are ranking as well. Obesity and diabetes grew by approximately 11% over the last decade. Suicide and drug-related deaths are on the rise. While it is inspiring to share the latest technologies and trends in health and beauty, it is important to note that long-lasting health is a lifestyle made up of multiple supporting factors. The quality of our relationships, vocational satisfaction, access to nature, access to nutritious foods and stress management have the largest impact on our overall wellness.
Here at Zama, we hold the health and well-being of our guests in the highest regard.
We work diligently to find the most effective wellness tools, products, practices and education. We opened Zama in 2006, which in Sanskrit, means “Peace of Mind.” We continue to stay abreast of wellness breakthroughs while offering wellness solutions that have worked effectively for thousands of years. Come experience mindfulness, deep healing and relaxation here at our urban sanctuary.
After culling through a tremendous amount of blogs and reports, our top 2020 wellness trends report emphasizes practices and products that we see as being highly effective in our modern way of life!
Zama’s Top 2020 Wellness Trends:
2019 health and wellness seekers became increasingly conscientious of not just their own vitality, but the health of the planet as well. Celery juice, CBD, mental health & trauma-informed therapies rose strongly throughout the year. CBD will arguably become stronger as it’s positive benefits and molecular counterparts continue to flood the wellness marketplace. Minor cannabinoids CBC, CBG and CBN are on the rise.
2020 will continue to bring more focus on creating wellness from the inside out!
Lymphatic massage and natural beauty.
As massage therapists, we have been toting the importance of the lymphatic system since we learned about it in massage school. The beauty and broader health-seeking communities are now catching up with how powerful lymphatic drainage is for overall health and glowing skin.
The lymphatic system is responsible for helping pathogens, excess fluid and bacteria move through and out of the body. When it is not properly activated, inflammation, swelling and signs of disease accumulate. The lymphatic system is not internally regulated. It is stimulated by movement, massage and certain foods. According to Dr. John Douillard, red foods such as berries, cherries, pomegranate, cranberries and especially beets, are natural lymph moving and detoxifying agents. Yoga, breath-work, rebounding and targeted weights are excellent lymphatic drainage stimulators.
For beauty seekers, facial massage is one of the most powerful renewal and anti-aging tools available. What’s even better, is that you can get educated on facial massage and practice it on yourself. Jade rollers, which are excellent for lymphatic drainage, hit big on the natural beauty scene over the last few years. Some are turning to more modern approaches, such as devices that deliver electrical current to facilitate lymphatic drainage. Care for your facial lymphatic system will brighten your face, improve complexion and relieve swelling. Our Estheticians here at Zama regularly train in facial massage and can definitely give you some awesome tips when you come in for a facial!
Holistic wellness care that fosters our emotional state into our treatment and diagnosis programs will continue to gain ground and recognition. Ancient medicines like Ayurveda and Traditional Chinese Medicine have always kept emotional states at the center of their protocols. As a result, they have helped to fuel our modern holistic approach to medicine. Emerging science on brain health, psychology and beyond are helping the Western medical community shift into fostering a more holistic approach that hones in on emotional well-being.
In 2019, ClassPass shared that Meditation became the most popular wellness activity booking. Mindfulness habits, such as meditation and being present, combat stress and anxiety. The stresses of modern life are not ceasing anytime soon and the need for emotional well-being practices will continue to rise. Massage and therapeutic touch practices are highly effective tools that promote emotional wellness in the treatment protocol.
Plant-based diets, ie: Flexitarian diets.
Going plant-based allows a more flexible approach than a purely vegan diet. The power of the plant-based diet is that it simply involves crowding your plate with more veggies and less meat. Whether you are gluten-free, keto, paleo or Mediterranean, a plant-based diet can easily fit into your existing dietary structure. a plant-based focus allows the wellness seeker to pursue more fruits and veggies without having to make a commitment to being meat-free.
Meat and dairy alternatives are on the rise in a very big way! Plant-based food companies have raised more than $16 billion in the last decade, with record gains of $13 billion in 2017 and 2018 alone. Plant-based meat and dairy alternatives continue to improve their taste profiles and varieties, which have enabled them to garner popularity with the broader public. Some sources even report plant-based meat alternatives as mainstream!
Reasons for heading to a plant-based diet are many. Some switch away for environmental sustainability, and concern for animal welfare. Others cite weight management and potential health risks with unclean meats. This flexitarian approach also encourages an intuitive approach to nutrition. This allows one to feel the pull to detox and go eat vegan for the week. Or, one might feel low in energy and look to add more meat protein another week.
Wellness trendsetters are calling their stepping out into the natural world with intention. Dopamine fasting, which is the removal of all addictive substances from a person’s daily scope. Smartphone use, gaming, social media browsing, pizza stops, coffees and candies are getting put aside for a set amount of time. Letting go of quick and shallow pleasures allows the wellness seeker to explore their inner wild. The intention is to allow the brain to rewire and focus better. Their natural rhythms and emotional well-being are able to surface more clearly without the pulls of modern-day quick fixes.
Those who wish to take their dopamine fast to the next level may seek out immersion in ‘deep nature.’ Far from technological and industrial influences, deep nature allows people to become more attune to the variability, beauty and fragility of the natural world. A deeper sense of both connectivity to the earth and human impact can be felt and seen.
Studies around cutting out addictive stimuli, especially social media, show a great correlation between mental health and screen time. One 2019 study found that college students who cut out Facebook for a week experienced a 17% reduction in depressive symptoms, regained 13 hours of their time, and engaged in healthier activities. We predict that 2020 will be the year that wellness seekers actively look to retrain their brains against the impulses of being plugged into the world of technology.
Skincare is having a major moment! Beauty hacks are on the rise and they are not focused as much on makeup as they are on quality skincare. Consumers are increasingly wanting to improve the quality of the largest organ on their body, their skin!
Non-productive down-time and napping are on the rise as well. Instead of viewing mid-day breaks as lazy, we are beginning to embrace that de-stressing, doing nothing and napping can actually boost productivity in the long haul.
Keto diets will remain on the rise! While research around keto remains mixed, keto aficionados report great results for weight loss and chronic illness recovery.
Cheers to a happy and well 2020!
We hope this blog inspires you to amp up your wellness and try out some new approaches. 2020 is all about pursuing wellness from the inside out! We are here to help you along in your wellness journey.